How Lanch Retail Automated Its Logistics Processes with Procuros Logistics Connect

Background
Lanch, a fast-growing food brand with separate retail as well as ghost kitchen and franchise operations, needed a more efficient way to coordinate with their 3PL fulfillment partner. The challenges were specific to their retail operations: poor inventory visibility, manual coordination of inbound goods and outbound shipments, as well as time-consuming document handling led to frequent inefficiencies and fulfillment delays.

To address this, the retail arm of Lanch implemented Procuros Logistics Connect, focusing on automating inventory reporting (INVRPT) and instructions for dispatch (INSDES + INSDESR) to enable real-time visibility, better warehouse planning, and fewer manual tasks.

How Procuros Enabled This
Real-Time Inventory Visibility (INVRPT)
- Hourly inventory updates from the 3PL are automatically pushed into Lanch’s ERP.
- Lanch can now plan promotions, replenishments, and fulfillment based on live stock data, not outdated spreadsheets.
- Result: 98.7% inventory accuracy and fewer stockouts or oversells.
Fulfillment Coordination (INSDES + INSDESR)
- Lanch sends instructions for dispatch electronically to the 3PL.
- The 3PL responds (INSDESR) to confirm or suggest changes (e.g., batches, volume).
- This eliminates phone/email coordination and improves warehouse planning.
Reduced Manual Effort
- Procuros significantly reduced the need for emails, PDFs, and spreadsheets between Lanch and its 3PL.
- The retail operations team now spends dramatically less time on coordination and troubleshooting.
Faster Document Processing
- Procuros automates dispatch, receipt, and inventory message handling.
- Time spent manually entering and processing logistics documents dropped by over 85%.
Team Feedback
“It used to be a constant back and forth to figure out what was in stock or when a delivery would arrive. Now we get hourly inventory reports from our 3PL and coordinate inbound shipments digitally, it saves us a huge amount of time and makes planning far more reliable.” — Tim Schweizer, Logistics & Supply Chain Manager Retail
Conclusion
With Procuros Logistics Connect, the retail business of Lanch automated its most critical logistics workflows, from inbound delivery coordination to real-time inventory visibility. This not only reduced errors and processing time but also gave both Lanch and their fulfillment provider the ability to plan proactively and scale operations without scaling manual work.
If you are curious how it works in detail, explore our Logistics Automation page.
Ready to simplify your logistics? Book a demo with our team today and discover how automation can unlock growth for your business.