How The Quality Group scaled across 30+ retailers through its SAP migration
About
The Quality Group (TQG) is one of Europe’s fastest-growing nutrition companies and home to brands including ESN and More Nutrition. With €1.5 billion in LTM revenue, more than 1,600 employees and a presence across 18 markets, TQG has grown from a digital-first business into a major European consumer platform.
Retail has become an increasingly important part of that growth. TQG products are now sold through leading retailers including REWE, EDEKA, dm, and Rossmann, while the company continues to expand into new markets and channels.
As that footprint grew, so did the complexity behind connecting and trading with an increasing number of retail partners.
Challenge
Rapid retail expansion meant connecting to a growing number of trade partners, each with different systems, formats and requirements.
For TQG, this created three challenges:
More connections to manage
Every new retail listing required reliable connectivity for orders, shipping notices, invoices and other business documents.
Too much manual work
Without automated connectivity across all partners, teams had to bridge gaps manually, creating additional work and increasing the risk of errors.
An evolving ERP landscape
TQG needed connectivity that could support its existing ERP environment while remaining stable through its migration to SAP.
The underlying problem was structural: traditional B2B infrastructure simply couldn’t keep up with the speed of TQG’s retail growth.
Solution
TQG connected its systems to Procuros once, creating a single connectivity layer between its ERP and its growing network of retailers.
Today, more than 30 retail partners across DACH and the Netherlands are connected through Procuros, with broader European connectivity supporting markets including France, the Nordics and the UK. Instead of building and maintaining a separate integration for every retailer, TQG can manage different partners, systems and formats through the same infrastructure.
Orders, invoices, shipping notices, credit notes and other documents are automatically exchanged through the network. Procuros validates and harmonises the data along the way, giving both sides the structured, reliable data needed to automate their processes.
The strength of this model became particularly clear when TQG migrated its ERP infrastructure to SAP. With SAP, TQG and Procuros moved to an end-to-end automated setup, with data flowing directly from SAP through Procuros to the retailer.
Throughout the migration, TQG’s retailer connections remained in place and live. Rather than rebuilding its trading partner network around SAP, TQG could change its underlying ERP while Procuros continued to handle connectivity and live operations with its retailers.
Procuros’ data checks also became an important quality gate. Invoice data is automatically validated before being sent, helping TQG catch inconsistencies between SAP calculations and retailer requirements before they create downstream errors.
The same infrastructure now supports TQG as it grows. New retailers, markets and document types can be added without starting another point-to-point integration project from scratch.
More retail growth no longer has to mean proportionally more integrations to build and maintain.
Procuros has transformed how we connect with retailers; what used to require hours of manual work is now seamless and automated. Their flexible platform and collaborative team make the difference as we scale across Europe.
Results
Today, B2B accounts for around 45% of TQG’s revenue, marking a major shift from its D2C-first roots. Its Procuros infrastructure now supports that growth across more than 30 connected retail partners and an expanding European footprint.
Following the SAP migration, previously manual workflows have become end-to-end automated, with data flowing directly from SAP through Procuros to retailers and 95% less manual processing time. Automated validation adds another layer of reliability, catching inconsistencies before they reach trading partners.
As TQG continues to expand into new retailers and markets, the same AI-native connectivity infrastructure can scale with it, creating the trusted data foundation for any automations or AI agents to operate on top.
