How KoRo runs a dual-sided B2B network across 300+ trading partners
About
KoRo is one of Europe's fastest-growing food manufacturers and distributors, managing complex supply chains across 300+ suppliers and Europe's largest retailers. As a food company selling through EDEKA, REWE, Carrefour and dm, KoRo operates in one of B2B's most intricate ecosystems. With €100M+ in annual revenue, 300+ employees and around 1.5M customers across 17 countries, KoRo has built a rapidly growing European footprint.
As its B2B business, supplier network and international presence continue to expand, so does the number of transactions flowing in both directions: buying from hundreds of suppliers while selling to an expanding network of retailers.
To support its continued growth, KoRo has made automation a company-wide priority — reducing repetitive manual work and building processes that can sustainably scale with the business.
Challenge
KoRo sits at the center of a complex trading network: hundreds of suppliers on one side and most of Europe’s largest retailers on the other.
On the buy side, supplier collaboration was still heavily email-driven. Purchase orders were sent out as PDFs, confirmations came back in different formats and could easily get lost in inbox backlogs. Employees manually transferred confirmed quantities and delivery dates into Microsoft Business Central. With around 300 suppliers and varying technical capabilities, integrating each supplier individually was costly, time-intensive, and impossible to scale efficiently.
On the supply side, KoRo needed to meet the EDI requirements of large retailers, reliably exchanging growing volumes of orders, order responses, shipping notices, invoices and credit notes across different systems and formats.
As a food manufacturer and distributor managing complex supply chains, KoRo faces unique challenges: it needs to exchange product-specific information with suppliers, from packaging and labeling instructions to shelf-life and quality requirements. Managing this information manually across hundreds of suppliers adds significant operational effort and friction.
Solution
As transaction volumes grew, KoRo chose Procuros as the AI-native connectivity layer between Microsoft Business Central and its entire trading network — across both suppliers and retailers.
On the buy side, KoRo connects once to Procuros instead of individually integrating hundreds of suppliers. Suppliers can interact through different channels and formats depending on their technical capabilities, while purchase orders, confirmations and changes to quantities or delivery dates are captured as structured data, validated and automatically transferred into Business Central.
On the supply side, Procuros connects KoRo with its retail customers and supports the digital exchange of orders, order responses, shipping notices, invoices and credit notes, enabling KoRo to meet retailer EDI requirements without maintaining individual integrations for each retailer.
Procuros also brings food-specific requirements directly into KoRo’s supplier workflows. Packaging and label references travel with individual purchase orders, ensuring suppliers receive the right instructions without requiring access to KoRo’s internal product systems or additional manual follow-up.
This creates the foundation for food-industry-specific automation: extending structured communication to quality documentation, EUDR traceability data, and supplier certifications — critical for food manufacturers managing regulatory complexity across European markets.
Procuros has taken an immense amount of manual work off our plate and given us a single source of truth – which has been a real game changer for us. In food supply chains, a missing confirmation, changed quantity or delayed delivery can quickly become an availability issue. With Procuros, we bring supplier and retailer communication into one structured process around Business Central, allowing our teams to focus on the topics that actually move the needle.
Results
KoRo has moved from scaling B2B operations through more integrations, more inbox work and more manual coordination to scaling through a repeatable, exception-led operating model.
With 300+ trading partners live, KoRo can standardize supplier collaboration without turning every new relationship into another integration project. At the same time, Procuros automates workflows across five core document types: orders, order responses, shipping notices, invoices and credit notes.
Supplier confirmations and changes no longer live across fragmented inboxes and manual workflows, allowing teams to focus on the exceptions that actually require attention. For a food business managing long lead times, partial deliveries and product-specific requirements, this creates greater visibility and control over whether goods arrive as planned.
After more than a year live, Procuros has become foundational infrastructure for KoRo, embedded in the company’s day-to-day B2B operations across suppliers and retailers.
As a next step, KoRo and Procuros are building toward increasingly autonomous B2B operations — extending automation across invoice verification, master data and end-to-end Business Central workflows.
